5 obstacles to omnichannel success
Ideal visions of omnichannel commerce have been fizzing around the retail industry for a while now. But it looks like there’s only one place where the total connectedness between retailer, product, and customer has completely arrived: on the customer’s wish list.
This ebook is about the central role of product information management during your transformation to omnichannel.
Get it right and you’ll sell more, delight customers, and get to market faster. Get it wrong, and you may never catch up.
✔ 90% of all shopping cart abandonments happen because customers feel they don’t have enough information.
✔ 40% of all ecommerce sales are returned, partly because consumers don’t have the right information when ordering.