Digital Strategy - Experience and engagement

Digital Strategy

Together with your team, we determine a clear digital strategy. Then we translate this strategy into an online concept, business processes and IT architecture. To deliver the right solution for you, we need to have an intimate understanding of your brand, goals customers and your overall business strategy. We start by developing a value proposition for your product.

  Value Proposition

A value proposition focuses on why customers choose you instead of a competitor. It identifies: customer needs, how you fulfil those needs, how you approach customers, the user experience and areas of improvement.

 

  Customer Experience Maps

A customer experience map shows the experience of a specific persona engaging with your product. It provides an overview of all touchpoints, maps customer behavior and highlights pain points and positive experiences. A customer experience map also identifies ways for you to improve your product.

 

  Strategy Roadmap

Together, we determine a clear digital strategy. Then we translate this strategy into an online concept, business processes and IT architecture.

   Personas

Personas provide insights into your customers, their needs and motivation. Personas facilitate discussion among stakeholders about users’ needs. As a tool, it helps you prioritise new services, features and functions

 

 Digital Touchpoint Strategy

A digital touchpoint strategy defines the role and importance for each digital touchpoint. Content and features are mapped on a pain/gain matrix. We then assess and prioritise the feasibility of implementing new features.