How do I meet new and emerging customer needs?
Stop assuming what your customers’ needs are. Talk to your potential customers and find out what they really think
Most companies assume what their customers’ needs are, how their customers behave and what value their products or services bring. Successful companies don’t make assumptions. They talk to their customers directly and find out who they are and what they need. We facilitate your customer process by designing, testing and learning. Using data science and data analytics, we can provide you with clear answers on your customer questions.
Develop (data) driven buyer personas
Do you know who your customers are? What keeps them up at night? Why do they buy your products or services? What are their frustrations, needs and goals? If you do not have clear answers on these business critical questions, we can help you find them with data driven buyer personas.
Creating customer journeys that convert
How do your customers behave across your digital channels? What are they looking for in terms of information, emotion and confirmation? Mapping the customer journey helps you to identify which customer needs you have to address to optimize the customer experience.
Define your digital value proposition
Defining your (digital value) proposition is essential to be successful. Which of your customer’s pains do you solve? Which gains do you create for them? What value do you add?
Touch point strategy
The variety of channels customers use today requires a strategy for every touchpoint. So each contact connects your customer to a seamless experience and adds value.
Visualizing solutions: The Design Sprint
Our methodology for customer experience and product design, puts your customer in the center. Technology enables, but design helps you to differentiate. That’s why we believe in prototypes over presentations.