Inspiration and thoughts by our experts for your business

Flexibility, customisability, personalization and especially agile. These words and many words just like them are being thrown around on the daily. Even e-commerce platforms are adapting to the new laws of the digital jungle. API-driven e-commerce, also known as microservices e-commerce, is the industries answer to this movement. However, this does not mean that it is the end-all-be-all solution. There are some businesses that could still benefit from the monolithic way of doing things.

Retaining customers is far cheaper than looking for new ones. But what’s the most efficient way to go about retention? That’s by creating what we call added value. You turn your product into an experience, something relatable, and easy to use and obtain. A lot of companies are already successfully adding value for their customers. Are you one of them, or do you still have some work to do? Do our little test and find out.

Adding value is more than just a marketing buzzword. As consumers are rapidly becoming more critical and well-informed, they are looking for more than just a product. They want a brand they can identify with. An experience. But how do you manage to provide a good experience? Your product might be seen as a commodity, but that doesn’t mean you cannot add value to keep your customers close. Here are a few tips that you can use to add value, regardless of your product. ​

Sooner than later, the older, strong businesses in your industry might become an endangered species. The main culprit of this phenomenon will be the digital consumer, whom many companies still fail to understand completely. What is it that drives them? What are they looking for? The answer is simple. Convenience. This is a world where brand matters less and less, but the experience reigns supreme. And it is up to you to make this experience as free of annoyances as possible.  

The traditional buying journey has been dead and buried for a few years now. Yet some businesses still cling to it, even in their ecommerce strategy. Gone are the days when people came to you for an informative talk. They will find their own information online and then discuss their findings with friends, family or even strangers online. Today, sales won’t come until the customer has already decided what they want to buy. In this article, we will explain the importance of content in this new buying journey.

What if the best way to gain customers, was not through advertising? The cliché the customer is king can be taken quite literally in the digital era. The consumer of today decides when they want something delivered, which brand they purchase or even where they purchase it. Digital consumers have plenty of information available and they are not afraid to use it. However, it’s not only the digital consumer that has a plethora of information.

Sweden is an interesting market to explore when it comes to e-commerce. It's a country that has been becoming increasingly digital. 

Is your business trying to solidify its presence in Sweden, or do you want to see if the time is right? Check out the 2018 e-commerce report to gain some valuable insights. 

We see many companies struggling to implement PIM successfully. Therefore, we produced this whitepaper to help you move forward.

This whitepaper will teach you:

✔ How to organize your teams for success
✔ How to deliver faster and create more business value with agile
✔ Best practices in Stakeholder management and communication for your PIM project

Four ways that your product information can fail your customers …and one way it can help them buy from you 

As e-commerce continuing its steady growth, the product data that makes it possible also grows. And while business leaders and marketers may prefer to work on deals, campaigns and building revenue, there is also work to be done inside the shop. But when talking about product data quality, the attention tends to drop.

Key to a great customer experience is complete, reliable and a attractive product information. Achieving this for one channel can be a daunting task, let alone multiple channels.forward.

This whitepaper will teach you:

✔ How to speed up your time-to-market and boost sales conversion rates
✔ How to take a true omnichannel approach
✔ How to optimize your customer experience