Personalizing the digital experience is something that businesses often find daunting. It’s a whole new approach that requires you to not only change the way you think about and approach the customer, but one that needs input from a lot of different departments. IT, marketing, customer service, sales… They’re but a handful of the divisions that will have a say in how your business will personalize the digital experience. But what if it didn’t have to be that hard?
We’ve previously discussed the benefits of using a CMS for your content in our article How to Perfect Your E-Commerce Strategy with Content. However, Sitecore has more to offer than just their CMS. Sitecore commerce will make everyone less reliant on IT once it is in place. A merchandiser will be able to add a new product page in mere minutes, without any help. Your marketer will be able to run tests to his heart’s content. IT, on the other hand, enjoys the flexibility of Sitecore’s .NET environment and will no longer have to assist the others when they have to create a new page. To show you just how easy it is, Sitecore has created a short, but informative, video.