product information management, data, customer experience, digital business, ecommerce, retail

Infographic | The Informed Purchase Journey

March 2, 2017

Four ways that your product information can fail your customers …and one way it can help them buy from you 

The year is 2017 and the term 'channel' is only being used by businesses. Consumers, on the other hand, do not bother and only see brands. Their buying journey moves from one 'channel' to another in search for the perfect product. Shoppers on average use 10.4 sources to make a purchasing decision. Ask yourself: Am I aware of the journey my customers go through? And better yet are you providing the (product) information they need to make an informed buying decision? 

Join Dan on his hunt for a new bike. This infographic beautifully lays out the outcomes of supporting Dan's customer experience through excellent data. 

Want to know more about the impact of data on your buying journey? Read this whitepaper on The Digital Purchase Journey


    • B2B Marketing Sales Expert
    • Osudio
  • +32 (0)11 56 50 28
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product information management, data, customer experience, digital business, ecommerce, retail
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