Within today’s manufacturing sector, a principal requirement for successful commerce is a consistent experience across all channels and devices, for customers and suppliers alike. Because today, B2B buyers are conditioned by their consumer experiences and empowered by digital technologies. They expect a consistent and personalized experience in every step of their purchasing journey.
We see many B2B companies struggling to keep up. Therefore, we produced this whitepaper to help you move forward.
This whitepaper will teach you:
✔ How to create a consistent omni-channel experience across all channels for customers and suppliers
✔ How B2B buying behaviour has changed
✔ New business models related to B2B E-commerce