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[Whitepaper] Microservices: A Paradigm Shift for Fast-Growing Ecommerce Businesses

July 29, 2016

Speed is today’s leading competitive differentiator: Facing changing customer demands, the rise of the mobile web and ever shorter innovation cycles, merchants need to make sure to have both an organizational as well as a technical structure that allows for agility and speed. Monolithic e-commerce applications, which still drive most of the biggest retailers’ sites worldwide, are bottlenecks for innovation.

Companies such as Amazon, eBay, Netflix, Google and Uber already rely on an architectural principle called Microservices: Small services which are individually developed, deployed and managed and which communicate via standardized APIs.

Instead of having one monolithic application containing all business logic, a flexible network of Microservices handles all complexity. Developers can work on small functional chunks rather than having to understand many millions of lines of code, resulting in better quality as well easier testing and adapting.

Using examples by Zalando, The Gilt Groupe and REWE, we will show how retailers benefit from switching to Microservices and give some practical guidance regarding the evaluation and introduction of this methodology.

Download "Microservices: a paradigm shift for fast-growing e-commerce businesses" below. 


whitepaper