Whether you are in B2B or B2C, 2018 has been a hectic year with a lot of trends and buzzwords. Customer experience, voice search, machine learning and AI, augmented reality and virtual reality, internet of things, just to name a few.
These buzzwords might be overwhelming, but don’t worry, the most important topics of successful digital businesses in 2018 were still: B2B e-commerce, Product Information Management and Digital Experience Platforms.
Here are our top 3 most read whitepapers of 2018.
1. Overcoming the Four key challenges to your B2B e-commerce Success
For B2B companies, the time has come to make the big leap forward and embrace e-commerce just as their B2C counterparts have done before. Because today, B2B buyers are conditioned by their consumer experiences and empowered by digital technologies. They expect a consistent and personalized experience in every step of their purchasing journey.
2. Five Reasons for getting your Product Information straight
Key to a great customer experience is complete, reliable and attractive product information. Achieving this for one channel can be a daunting task, let alone multiple channels. It’s certainly not getting any easier with the volumes of digital content exploding. Product Information Management (PIM) solutions help you to offer the right information, through the right channel, to the right customer.
3. Future proof your Digital Business. A guide to Digital Experiences for Brands, Retailers and Manufacturers.
Today, everyone talks about creating great customer experiences based on omnichannel marketing. But as valuable as omnichannel sounds, most retailers and brand manufacturers struggle to attain it. It is a real challenge to holistically tie together your data silos, personalize your content, maintain a consistent message across channels, gather insights about your customers and act on learnings.