Whether you are in B2B or B2C, 2018 has been a hectic year with a lot of trends and buzzwords. Customer experience, voice search, machine learning and AI, augmented reality and virtual reality, internet of things, just to name a few.
These buzzwords might be overwhelming, but don’t worry, the most important topics of successful digital businesses in 2018 were still: B2B e-commerce, Product Information Management and Digital Experience Platforms according to our 5 most read blogs of 2018.
1. How To: The 3 Day Design Sprint, by Frans Stijnman
Developing a product or service can quickly degenerate into a debate that continues for months. Therefore, Google Ventures developed the design sprint: a methodology based on agile and scrum, that allows you to go through the entire process of design, prototyping and testing with customers, in five days. Design sprints offer an efficient process for creating a website.
2. Millennials Are Changing the B2B Digital Commerce Landscape, by Victor Terpstra
We all knew that eventually a time would arrive when boomers retire and millennial presence in the workplace grows. Well, that time is now. Born between 1981 and 1997, millennials represent America’s largest population and account for 25% of the workforce, and they are making drastic changes to the B2B digital commerce landscape. Since 73% of millennials are involved in B2B purchasing decisions, B2B companies must keep pace with new buyer demands, especially as it relates to e-commerce experiences.
3. The Keys to E-Commerce Success: Business Focus and Product Data Quality, By Manfred Kutz
As e-commerce continues its steady growth, the product data that makes it possible also grows. And while business leaders and marketers may prefer to work on deals, campaigns and building revenue, there is also work to be done insidethe shop. But when we start talking about product data quality, the attention tends to drop. Who really wants to be talking about data quality and data management? So let’s talk shop first.
4. Direct to Consumer for FMCG: Setting the Stage for Success, by Jan Horlings
The ‘direct-to-consumer’ (D2C) trend is taking the retail world by storm. Thanks to the successes of disruptive companies like Dell, Apple, Amazon, Nike and Tesla, also FMCG companies are becoming enamored with cutting out the middle-man. The highlight so far has been the 1 billion dollar acquisition by Unilever of Dollar Shave Club, a D2C start-up that is going after Gillette sharply. But acquisition is not the only solution. The question that remains is: How do you point your entire range of brands towards the consumer and optimize revenue?
5. To Animate Is to Bring to Life, by Anne-Lotte de Jong
Online shopping can be such a frustrating experience. Continuous loading times on pages, scrolling through long product lists, figuring out the contents of your shopping bag or trying to understand the current order status … It’s exhausting. On top of that, the animation can easily feel like a 1930s cartoon. But if you use animation correctly, you could ease the frustration. By reducing distractions to make the path to conversion smooth – and thus providing a more pleasant experience for the user – animation is becoming the basis of effective interaction design.