Sweden is an interesting market for many companies. It's a well-faring country full of digital-minded consumers, yet nobody likes going into new markets unprepared. If you are looking for valuable insights that will help you make the right decisions, download the Sweden 2018 eCommerce report. It contains data on the Swedish consumer, their online buying habits, social media usage and much more.
Inside the Sweden 2018 eCommerce report, Elena Martinez, one of our business consultants, sheds some light on eCommerce trends for 2018 and how they can be applied to Sweden.
What are some of the main internal stumbling blocks when becoming an omnichannel organization?
From our experience, we see that the bigger the organization, the bigger the challenges are that they are facing. Especially companies coming from offline or traditional retail are struggling to adapt to change and to keep up. In contrast, we see that pure players are adapting much faster to changing customer demands than brick-and-mortar retailers.
Where can AI and machine learning play a role in the eCommerce experience? Where do you see AI or automation innovating most in the eCommerce world?
Online websites collect vast amounts of data that consumers generate every time they visit your site. All this data can be used to understand your customers’ behavior. When applying AI and machine learning techniques, you will be able to analyze your customer behavior, find patterns and segment your customers based on classification. This means you can optimize your website, personalize the content and tailor the products and services to each target group. In other words, this takes the guesswork out of the equation and it allows you to focus on delivering a frictionless customer journey. You will know exactly who your customers are.
How do you think the problems involved in the ‘lastmile’ will be solved in Sweden?
Sweden is an expensive country for international merchants in regard to shipping costs to deliver orders to customers. This presents a barrier for many to penetrate in this territory. Having said that, we see merging business models like crowd sourcing delivery. This relies on ordinary people to deliver packages to other end customers and leveraging different freight networks or service points.