Digital Strategy, Digital Transformation, Research, Customer Experience • 13 min read A value-driven design sprint from the client's view: “A new business model in five days” In less than a week's time, a value-driven design sprint Spirit Hospitality Services delivered a ... Mitchell Bakker on 13 January 2021
Digital Strategy, Ecommerce, Digital Transformation, MDM • 4 min read Our top 5 blogs of 2020 Get key insights from our most-read articles of the year. Victor Terpstra on 5 January, 2021
Digital Strategy, Customer Experience • 9 min read An offer you can’t refuse: investing in customer experience (CX) will pay off We all know customer experience is important, but how do you convince your colleagues and bosses to invest in it? One way to do this is by tying loyalty (and ... Marinus Ames on 17 December, 2020
Digital Strategy, Ecommerce • 6 min read 5 E-COMMERCE CHALLENGES TO START OVERCOMING TODAY AND GET A HEAD START FOR 2021 After all the ups and downs of 2020, brands and retailers are beginning to finally settle into the “new normal”. A lot of the customer behaviour and processes ... Steven Coymans on 16 December, 2020
Digital Strategy, Ecommerce • 12 min read Is your company prepared to embrace these trends in E-commerce? There are always new trends in e-commerce looming on the horizon. It may seem like the velocity that technology evolves with, and new applications surface, ... Jan Horlings on 25 November, 2020
Digital Strategy, Ecommerce, Marketplaces • 11 min read The questions and choices to consider before joining marketplaces Anyone considering using one or more marketplaces for their sales will come across a number of important questions and choices. One question is: "How can I ... Joeri Moors on 12 November, 2020
Digital Strategy, Ecommerce, Digital Transformation • 9 min read B2B companies are the perfect partners to lead the way with a personalised self-service platform The idea that B2B companies tend to lag behind digitally somewhat may be true at times, but they can certainly set an example to others in one specific area. ... Steven Coymans on 5 November, 2020
Digital Strategy, Customer Experience • 11 min read SAP Commerce Cloud, finally in the Cloud Today a lot of people are talking about SAP Customer Experience (SAP CX), basically meaning SAP Commerce Cloud and other products included in the suite. Some ... Igor Keshishian on 3 November, 2020
Digital Strategy, Digital Transformation, Technology • 7 min read Consider technology and business value when monitoring digital tools As companies are becoming increasingly digital to their core, it is important to adapt monitoring accordingly. The trick is to bring together the technical ... Dirk van Zonhoven on 21 October, 2020
Digital Strategy, Customer Experience • 10 min read B2B Experience Management: Connecting Business and Experience Design in Three Steps Fortunately, a growing number of B2B companies realise that facilitating customers by digital means is not enough, and that they also need to tempt and support ... Mitchell Bakker on 30 July, 2020
Digital Strategy, Digital Transformation, Customer Experience • 14 min read The reason why customer experiences fail Performance measurement is crucial for the customer experience that is fuelling online sales, but performance measurement might not be getting the love it ... Marinus Ames on 16 July, 2020
Digital Strategy, Digital Transformation • 8 min read Breaking down the walls with a storm Halfway designing a new fancy digital experience, you trip over some technical impossibilities that completely messes up your teams' amazing ideas. Resulting ... Femke den Ouden on 11 December, 2019