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top 2020 osudio blogs
Digital Strategy, Ecommerce, Digital Transformation, MDM • 4 min read

Our top 5 blogs of 2020

Victor Terpstra | 05-01-2021

Get key insights from our most-read articles of the year.

5. THE REASON WHY CUSTOMER EXPERIENCES FAIL:

Performance measurement is crucial for the customer experience that is fuelling online sales, but performance measurement might not be getting the love it deserves. In this blog, two of our experts share tips on how to get value from performance measurement in your digital strategy, during design and development of digital products and in your E-commerce operations.

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4. HOW MDM WORKS: CHALLENGES AND BENEFITS

Master Data Management (MDM) is best described as recognizing the true business value of data and managing master data sources to create a single source of the truth. This will help you tackle data challenges and provides your organization with business benefits that will enable you to outperform the competition.
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3. B2B EXPERIENCE MANAGEMENT: CONNECTING BUSINESS AND DESIGN EXPERIENCE IN THREE STEPS

Fortunately, a growing number of B2B companies realise that facilitating customers by digital means is not enough, and that they also need to tempt and support their customers as a service provider. The challenge there is to design the appropriate digital experience to fit their vision. So, how do successful companies approach experience management? Use three steps to connect the experience design to your business. 

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2. BUILDING YOUR MDM CASE IN 8 STEPS WITH GARTNER'S FRAMEWORK

The choice for a system to collect and manage your data becomes crystal clear, once you recognize the value of data for your business. But you can’t just start a MDM project, first the organization needs to be fully behind it. You’ll need to align pain points and business goals, identify key business drivers and prove the ROI. These eight steps will show you how to build your MDM business case successfully.

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1. BEYOND FEATURES: FINDING THE BEST E-COMMERCE PLATFORM FOR YOUR NEEDS AND PURPOSES

Having an abundance of options when deciding on an e-commerce solution is great of course, but this doesn’t exactly make selecting the right platform for your business any easier. It can be quite challenging if you aren’t too familiar with the subject, especially with all the product features and non-functional requirements to consider. Some capabilities, like security and the general customer experience, are more dependant on a correct implementation and less on the core capabilities of the platform itself. So how do you choose between built-in features versus third party tools for specific functionalities that can be added afterwards? Let’s start by taking a closer look at some of these features.

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Victor Terpstra

CCO and Darwin initiative co-founder.

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