Victor Terpstra | 09-04-2020
B2B companies across all industries, from manufacturing to services to high tech, are facing the ultimate customer ultimatum: make B2B shopping as easy as B2C or we’ll find someone else who will. Today, 64% of B2B buyers research at least half of their work purchases online and 38% complete at least half of their work purchases online. With such a high percentage relying on digital for purchasing, the B2B digital experience is clearly not simply a customer satisfaction imperative, it’s an economic one.
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Victor Terpstra on 23 January 2021
Get key insights from our most-read articles of the year.
Victor Terpstra on 23 January 2021
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