Ecommerce, Whitepapers • 1 min read

[WP] The rise of the B2B customer experience imperative

Victor Terpstra | 09-04-2020

B2B companies across all industries, from manufacturing to services to high tech, are facing the ultimate customer ultimatum: make B2B shopping as easy as B2C or we’ll find someone else who will. Today, 64% of B2B buyers research at least half of their work purchases online and 38% complete at least half of their work purchases online. With such a high percentage relying on digital for purchasing, the B2B digital experience is clearly not simply a customer satisfaction imperative, it’s an economic one. 

 In this whitepaper you will learn:
  • Foster company-wide adoption of digital strategies
  • Create cross-channel consistency through open integrations
  • Combine traditional B2B structure with digital foundations through tailored technology solutions
along with:
  • 4 steps to winning in digital customer experience


B2B Customer Experience

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Picture of Victor Terpstra

Victor Terpstra

CCO and Darwin initiative co-founder.

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