These highly versatile technologies are moving companies, large and small, towards a unique and tailored relationship structure for commerce, in which both sides – customer and supplier – have the information they need to move together towards a single source of truth. Because today, B2B buyers are conditioned by their consumer experiences and empowered by digital technologies. They expect a consistent and personalized experience in every step of their purchasing journey.
This whitepaper will teach you:
- How to create a consistent omni-channel experience across all channels for customers and suppliers
- How B2B buying behaviour has changed
- New business models related to B2B E-commerce
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