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Evolutionary Architecture, Whitepapers • 1 min read

[WP] An intro to Headless Commerce: Omnichannel shopping experience fast and agile I

Mark Blockhuys | 09-04-2020

Retailers and wholesalers looking to start or expand their e-commerce will face many new challenges today. E-commerce has changed. From the growing number of customer touchpoints for consuming content and making purchases, to fierce online competition and rising customer expectations. Online success is not guaranteed. To compete, businesses need to create digital experiences that offer both value and relevance. Getting ahead of the competition, faster time-to-market and increased flexibility are key. Headless commerce promises to give you just that.

As a technology approach, headless commerce keeps change and evolution foremost in mind. Essential to headless commerce is the decoupling of the customer-facing front end from the backend layer. That gives the freedom to create personalized and connected digital experiences across all channels: true omnichannel.

By seamlessly blending commerce and content, transactions can become relations. The headless commerce architecture allows you to experiment, quickly add new channels, increase your business agility and scale efficiently.


This whitepaper is for both the marketing and IT manager who are looking to grow e-commerce by offering omnichannel shopping experiences. We’ll explain step-by-step how the customers are changing, the challenges for meeting their expectations and show how headless commerce will help you grow and develop your e-commerce. Fast and agile.

  • Why Headless Commerce: stats and current trends
  • Omnichannel Shopping Challenges
  • What exactly is Headless Commerce
  • APIs: Bridging the font and the back-end

This is the first part of a two part whitepaper serie. If you want to know more about Headless Commerce, download the second part here.

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Headless Commerce

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Mark Blockhuys

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