Inspiration and Thoughts by Our Experts for Your Business
9 Steps That Make Personalizing Content So Much Easier
Content personalization does not have to be a chore. People often consider it one, thinking that it is far more difficult than it actually is. In this article we’ll share the nine most efficient steps towards content personalization according to our friends over at Sitecore.
The Future of Shopping
Shopping changes along with our society. When norms and values change, so do the needs of our customers. But what will change? What will the future of shopping look like? Nobody knows exactly. However, Jorij Abraham gave us his educated guess. According to the managing director of the Ecommerce Foundation, there are three key challenges: new technology, new consumers and new business models.
API-driven e-commerce: The Future or a Hype?
Flexibility, customisability, personalization and especially agile. These words and many words just like them are being thrown around on the daily. Even e-commerce platforms are adapting to the new laws of the digital jungle. API-driven e-commerce, also known as microservices e-commerce, is the industries answer to this movement. However, this does not mean that it is the end-all-be-all solution. There are some businesses that could still benefit from the monolithic way of doing things.
The Quick and Easy Added Value Test for Businesses
Retaining customers is far cheaper than looking for new ones. But what’s the most efficient way to go about retention? That’s by creating what we call added value. You turn your product into an experience, something relatable, and easy to use and obtain. A lot of companies are already successfully adding value for their customers. Are you one of them, or do you still have some work to do? Do our little test and find out.
5 Easy Tips That Will Add Value for Your Customer
Adding value is more than just a marketing buzzword. As consumers are rapidly becoming more critical and well-informed, they are looking for more than just a product. They want a brand they can identify with. An experience. But how do you manage to provide a good experience? Your product might be seen as a commodity, but that doesn’t mean you cannot add value to keep your customers close. Here are a few tips that you can use to add value, regardless of your product.
How to Please the Digital Consumer in 2018
Sooner than later, the older, strong businesses in your industry might become an endangered species. The main culprit of this phenomenon will be the digital consumer, whom many companies still fail to understand completely. What is it that drives them? What are they looking for? The answer is simple. Convenience. This is a world where brand matters less and less, but the experience reigns supreme. And it is up to you to make this experience as free of annoyances as possible.
How to Perfect Your Ecommerce Strategy with Content
The traditional buying journey has been dead and buried for a few years now. Yet some businesses still cling to it, even in their ecommerce strategy. Gone are the days when people came to you for an informative talk. They will find their own information online and then discuss their findings with friends, family or even strangers online. Today, sales won’t come until the customer has already decided what they want to buy. In this article, we will explain the importance of content in this new buying journey.
The Practical Guide to the Digital Consumer
What if the best way to gain customers, was not through advertising? The cliché the customer is king can be taken quite literally in the digital era. The consumer of today decides when they want something delivered, which brand they purchase or even where they purchase it. Digital consumers have plenty of information available and they are not afraid to use it. However, it’s not only the digital consumer that has a plethora of information.
[Report] Sweden 2018: E-Commerce Report
Sweden is an interesting market to explore when it comes to e-commerce. It's a country that has been becoming increasingly digital.
Is your business trying to solidify its presence in Sweden, or do you want to see if the time is right? Check out the 2018 e-commerce report to gain some valuable insights.
[Whitepaper] How to implement Product Information Management (PIM)
We see many companies struggling to implement PIM successfully. Therefore, we produced this whitepaper to help you move forward.
This whitepaper will teach you
✔ How to organize your teams for success
✔ How to deliver faster and create more business value with agile
✔ Best practices in Stakeholder management and communication for your PIM project
[Blog] The Keys to E-Commerce Success: Business Focus and Product Data Quality
As e-commerce continuing its steady growth, the product data that makes it possible also grows. And while business leaders and marketers may prefer to work on deals, campaigns and building revenue, there is also work to be done inside the shop. But when talking about product data quality, the attention tends to drop.