Inspiration and Thoughts by Our Experts

When Gillette asked its retail partner Kruidvat to start selling razor blades through a subscription model, it made perfect sense. Not only because Kruidvat is the leading brand in the Netherlands for health and beauty. Also because, with mass adoption of services like Netflix and Spotify, customers are more ready than ever. But selling and shipping physical products monthly brings new challenges. Kruidvat turned to its Hybris partner Osudio to help create the platform for a subscription service.

Retailers need to embrace an Omnichannel strategy today if they want to stay in business tomorrow. But without understanding why, going omnichannel is a tough challenge to face. So why is The Experience Economy so relevant?

This webinar will provides insights on:  ✔ The future state of e-commerce and retail ✔ Why brands and retailers need to incorporate the customer at the core of their innovation ✔ How modern technologies are enabling exponential growth ✔ What leading retailers are doing today to stay ahead tomorrow.

Digital transformation is the current craze in many boardrooms, urging board members to implement a digital strategy to fully go digital. Only then can your organization stay relevant in the Age of the Customer.

There is a dilemma facing executive boards of many companies; do we execute on an innovative strategy rather than continue to focus on execution of the core of the business, reduce risks and maximize on shareholders return?

Wasco is a leading wholesaler of central heating and plumbing products and services in the Netherlands. The company’s product portfolio spans more than 450,000 products, and it operates more than 30 stores and three distribution warehouses.

The sheer quantity of channels and content that consumers have at their disposal does not necessarily make the life of a marketer any easier. How do you grab the attention of customers, current or future, and ensure that they remain involved in your brand or company? Four steps towards getting noticed in the content deluge. 

TRAFFIC GUIDE

Nick Cohn, Senior Trafic Expert at TomTom, told Prokom magazine how intelligent trafic management will look like in the near future.

On the 7th of December, Osudio's Frans Stijnman, elaborated on the topic of Customer Experience. Missed the webinar? No worries, you can view the slides right here. 

CELUM's Head of Global Marketing Rainer J. Sommer elaborates on the why your business demands a Digital Asset Management (DAM) system.