Inspiration and Thoughts by Our Experts for Your Business

In our first blog on Implementing a Digital Strategy, we changed course. From a mission impossible we went to understanding the Age of the Customer and realized the importance of being a customer-first company. Now, we will address the organizational challenges you will encounter on your way to Customer Orientation. Where should you start? And how do you change to a culture of innovation?

The word disruption is not new in the fashion retail sector. Digital revolution is already here, and it is raging like a tsunami. Sales and margins have been falling for some years now. The digital economy has brought a speed of change hitherto never seen and which most companies are having difficulty to achieve. Do you know the story of Peter and the wolf? The wolf, this time, is eating sheep, and companies that do not have the focus on the customer, are struggling.

Consider this question: What business are you in? Are you a food retailer that has a logistical challenge? Or are you a logistics company that happens to be involved with food? The main takeaway here is that logistics are not just a facilitator. They are the main key to success. It will define whether you can be profitable or not and whether your e-commerce activities are sustainable on the long run.

When Gillette asked its retail partner Kruidvat to start selling razor blades through a subscription model, it made perfect sense. Not only because Kruidvat is the leading brand in the Netherlands for health and beauty. Also because, with mass adoption of services like Netflix and Spotify, customers are more ready than ever. But selling and shipping physical products monthly brings new challenges. Kruidvat turned to its Hybris partner Osudio to help create the platform for a subscription service.

Retailers need to embrace an Omnichannel strategy today if they want to stay in business tomorrow. But without understanding why, going omnichannel is a tough challenge to face. So why is The Experience Economy so relevant?

This webinar will provides insights on:  ✔ The future state of e-commerce and retail ✔ Why brands and retailers need to incorporate the customer at the core of their innovation ✔ How modern technologies are enabling exponential growth ✔ What leading retailers are doing today to stay ahead tomorrow.

Digital transformation is the current craze in many boardrooms, urging board members to implement a digital strategy to fully go digital. Only then can your organization stay relevant in the Age of the Customer.

This whitepaper will teach you:

✔ How to build a strong business case for Omnichannel

✔ If your company is ready for omnichannel

✔ What Omnichannel pitfalls to avoid

✔ The 9 most common reasons why omnichannel fails

This whitepaper will teach you:

✔ Why Omnichannel is so high on the agenda of CEO's

✔ 5 misconceptions on Omnichannel

✔ How Omnichannel impacts markets

This whitepaper will teach you:

✔ How to sell PIM within your organisation

✔ How to place PIM within your organisation

✔ The importance of C-Level support