A new digital strategy
With over 1000 stores, Kruidvat is a market leader for health and beauty products in Belgium and the Netherlands. They sell an extensive range of products under the Kruidvat label. Their slogan: Always surprising, always a value (Steeds verrassend, altijd voordelig).
Replacing the existing outdated solution with a future ready Kruidvat specific platform that supports Kruidvat’s strategy.
The platform is based on the hybris framework and is shared with more than 20 Business Units as part of an extensive ecosystem of third party solutions.
Kruidvat’s move to the new digital platform must enable the specifics of their digital strategy, which is to be the #1 Health & Beauty retailer in the omni-channel future without losing customers and business in the transition.
Kruidvat has chosen to implement the hybris omni-channel platform and to have this system integrated with the back office systems.