Case Study

Miele – Immer besser

Miele – Immer besser

Investing in its digital offering

Miele is the world's leading supplier of premium home appliances for the kitchen, laundry and floorcare. In addition, there are dishwashers, washing machines and tumble dryers for commercial use as well as appliances for reprocessing medical instruments and laboratory supplies ("Miele Professional").

Miele is represented in approximately 100 countries by its own sales companies or importers. 20,098 people work for Miele worldwide, 11,225 of them in Germany.

Miele ecommerce partner Osudio

The Challenge

In line with the motto "Immer besser", the traditional brand is continually investing in its digital offering, thereby supporting sales, at the same time improving customer satisfaction and increasing brand loyalty with a consistent and innovative appearance. In order to achieve this challenging goal, a central, future-proof platform was needed that supports all Miele e-commerce activities worldwide. After an extensive selection process, Miele decided on Osudio as a long-term implementation partner on this digitisation journey.

The expansion of existing infrastructure within a company the size of Miele was a complex and challenging task. The SAP ERP and CRM software, in combination with other non-SAP software solutions that are already in use, required a compatible and future-proof solution that would support global requirements across all digital channels.

Miele ecommerce partner Osudio

Our Solution

Miele chose SAP Hybris Commerce as its global platform and Osudio with its many years of SAP Hybris experience as a consulting and implementation partner. The SAP Hybris Commerce platform represents an important pillar of the digital transformation for a smooth connection to other, already used Miele solutions and services. In order to enable the full performance and support of SAP Hybris, Miele opted for hosting in the

Hybris Cloud. This means that the solution fits perfectly in the Miele software ecosystem. In recent months, Osudio has already successfully implemented the integration of SAP Hybris.

Miele ecommerce partner Osudio

The Result


  • Miele can efficiently manage its global E-Commerce initiatives, directly adapting to the changing needs of its customers and has every chance of increasing sales.
Miele ecommerce partner Osudio


  • As the first country rollout, the Denmark online shop successfully went live in July 2018. Other countries will follow in the next few months.



osudio and miele e-commerce case

"User-friendliness is an important priority at Miele. Convenience and a very easy operation of the devices are already evident in the variety of reliable automatic programmes and high-resolution displays. In short, with Miele it works "Immer besser". Here at Osudio, we do our part to continue this focus on the customer with digital offers."

Rudolf Bäumer, Program Manager Osudio

Do You Want to Work Together?

Companies like the Hoffmann Group, Carlsberg, Miele and Philips trust us when it comes to their digital ambitions. Are you curious how we can help your business? Do you want to be succesful in digital? Then contact us here.