Bruna digital business case

Bruna

Flexible, scalable and future-proof omni-channel solution

Bruna is a well-known Dutch retailer owned by PostNL and the ING Group. They sell books, cards and office supplies in their 450 stores. Several stores have an in-house post office and bank.

Bruna digital business case Bruna digital business case

Their challenge

Bruna needed a flexible, scalable and future-proof omni-channel solution. Bruna wanted their in-house marketing people to be able to run their own campaigns, A/B testing and bannering, while being independent of a system integrator.

Bruna screen digital business case

Our solution

Bruna chose Osudio to implement the new solution based on the latest version of INTERSHOP based on SOLR search. For Bruna, the full-service offering of Osudio was very important. In addition to implementing and maintaining the new solution, Osudio also improved UX and Design.

Find out more about our digital strategy here

Bruna screen ecommerce case

How the client benefits

  • Flexible, scalable and future proof omni-channel solution
  • Responsive design
  • Reduced complexity and lower TCO
  • Integration with new SAP back office
  • Full use of CMS functionality for the marketing people within Bruna for bannering, A/B testing, personalisation & landing pages
  • Extension of the online catalogue with new categories
Work with us

We are entrusted by companies like Carlsberg, Miele and Philips to leverage all the opportunities that digital brings. Curious how we can help you succeed in digital? Contact us.