A diversified UX strategy
With CYBEX, facing a day full of adventures and challenges in urban space with a toddler obtains a new dynamic. The 2004 founded German company, which is part of Goodbaby International Holdings Limited, manages successfully the task of reconciling safety, design and functionality when it comes to car seats, baby carriers, strollers and more. Not just a leader in child safety but also a lifestyle and fashion brand, CYBEX’s innovation spirit regularly dares the obvious to offer award winning products for the comfort of parents and children.
Finding the right stroller for your child’s comfort and safety requires a high amount of research. CYBEX wants to bring this process to a higher level by delivering a responsive and luxurious configurator for their high-end strollers. It’s not just about choosing the color but about having complete control over a variety of details.
The challenge for Osudio was designing and implementing the configurator feature on CYBEX’s websites and integrate it on 3rd party online shops.
The solution successfully manages information for the configuration of strollers and offers CYBEX customers the same options on multiple channels. Customers profit from a variety of information on product shapes, designs and functions which helps them make the right decision.
Osudio successfully designed and implemented a stroller configurator in combination with optimizing the user experience for CYBEX in order to improve their customer’s e-commerce experience on many levels. The configurator offers tailor-made luxury buggies for individual necessities.
How CYBEX benefits
The e-commerce solution impacts the CYBEX experience for customers significantly because viewing the buggies from different angles, in different shapes, colors and functions makes shopping more intriguing.
Not to forget the ability to adapt the product to the child’s age, size and different urban challenges. It allows customers to be more independent and flexible in their choices. Customers can see that their child’s demands are prioritised. In consequence the CYBEX brand experience will be intensified.