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OMNICHANNEL WHOLESALE WITH INFORMATICA PIM

 

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WASCO

Wasco is a leading wholesaler of central heating and plumbing products and services in the Netherlands. The company’s product portfolio spans more than 450,000 products, and it operates more than 30 stores and three distribution warehouses (including a new 20,000 square meter facility). Wasco is a subsidiary of Wolseley, the world’s largest distributor and supplier within the engineering sector.

 

THE CHALLENGE 

Buying patterns and behaviour of engineers are changing. They increasingly rely on technology to browse items on the Web and order them online before starting a project. Therefor Wasco needed to be present in every channel their customers use. Product Information Management (PIM) was the main obstacle to delivering this omnichannel experience.

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THE SOLUTION

Together with Informatica, Osudio implemented the PIM solution 'Informatica Product Management (PIM) 360'. This implementation includes the timesaving Digital Asset Management (DAM) feature. The company’s product portfolio spans more than 450,000 products, and it operates more than 30 stores and three distribution warehouses (including a new 20,000 square meter facility). Wasco is a subsidiary of Wolseley, the world’s largest distributor and supplier within the engineering sector.

Product information management gives us an end-to-end, transparent process across the length of the product information supply chain.”

Jos Rust
Manager Data Management, Wasco

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THE BENEFITS

The omnichannel strategy will transform the brand expercience of Wasco's customers enormously, giving them rich product information when and how they need it.

Offering new product groups and increasing the quality of information by offering customized offers based on their personal preferences. All this adds up to relevant product information for the customers and creates a more rewarding and intimate Wasco brand experience.

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DATA MANAGEMENT

Create one single source of truth for your master, customer and product data. 

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DRIVING
E-COMMERCE

Development and implementation of proven
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