Create the value your customers want

In all markets and industries across the world, disruption is resetting the playing field. Companies that want to stay in business need to adapt to change and implement innovation at their core. But what we find however at most companies, is that business leaders have no idea where or even how to start. Mesmerized by the speed of it all, companies either cling on to their proven businesses or put all their stakes on a complete new and very risky venture.

We want to move away from the methodologies and get practical. For any business there are two top questions that need precise answers: what value will you provide your customers? And how will your company create revenue from that value? The Business Model 1. Preface Canvas is the perfect template for developing and documenting business models and helps to find strategic answers. But before you start your Business Model Canvas, we need to consider the context in which to conceive or adapt your business model.

This whitepaper will teach you

• A simple framework to prevent failure
• How to apply the Business Canvas Model for your idea
• How to create a value proposition your customers want

With a series of three Innovation whitepapers we aim to provide you with a logical framework, tools and clear examples to help you innovate successfully. Download now the third part of the serie and enjoy the read!