Mastering the Chaos of Customer Experience
April 24, 2018
By Victor Terpstra
By 2016, 89 percent of companies expect to compete mostly on customer experience. That number was 36 percent just four years ago. This shift in focus has seen rapid investment in new technologies with sales, customer service, and marketing relying on a growing number of new (and old) applications.
This e-book aims to demonstrate two things:
- The root cause of customer experience chaos is a lack of great data.
- More important, additional investment in applications alone isn’t going to solve this problem. What’s needed is intelligent data management.
We’ll outline what’s going wrong and suggest seven crucial steps to get it right.
Yes, I want to download the whitepaper
Osudio is part of the SQLI group and one of Europe’s largest and most experienced e-business specialists. Having worked in e-business since the 90’s we understand what works, what doesn’t and what drives growth. Many of our national and international clients are market leaders. Our goal is to help them evolve their business model so they can excel in every market or channel.