Pan European e-business specialists Osudio and award winning Berlin based strategy and design agency CDLX (former Codeluxe) have decided to intensify their existing key partnership. Osudio has acquired a significant share in order to let both organizations fully benefit from eachothers core strenghts.
Founded in 1996 and present in Germany since 2005 Osudio has developed in the strategic e-business segment by combining a solid technological expertise with proven skills in designing digital products. Osudio has won multiple awards in Germany and other European markets.
CDLX, Berlin based digital strategy and design agency founded in 2005, specialises in absorbing company culture and brand and translate these in best in class digital design and solutions. CDLX works along their self developed principle of ‘Radikale Einfachkeit’. This implies reduction of abundance to the essence, resulting in simplicity that works.
Osudio works amongst others for international A-brands and enterprise customers such as Miele, Hoffmann Group, Fressnappf, Carlsberg, Philips and Goodyear. CDLX works for Selux, Euroboden, Hochschulen des Landes Sachsen-Anhalt. Joint customers include a.o. EJOT, Hoppe and Globus Fachmarkt.
Digital strategy and design delivered to European A-brands
The co-operation fully supports Osudio ambition to deliver digital strategy and UX/design capabilities on the highest level across Europe. Currently Osudio’s digital strategy and design customers are being serviced out of Amsterdam. The joint activities with CDLX allow Osudio to serve German customers out of Berlin in the German language. For CDLX , the co-operation allows them to serve European A-brands and leverage the e-business delivery capabilities Osudio has in house.
Full management commitment
CDLX has 12 employees and EUR 0,8m revenue in 2017. The transaction involves the foundation of a new GmbH of which Osudio will hold 51%. The go to market name remains CDLX. The current CDLX management, Hugo Goldner and Martin Christel, has committed itself to the success of this initiative. CDLX will be strengthened by support of industry veteran former CEO of Selux and senior digital strategist, Klaus-Peter Siemssen.
CDLX Team from left: Martin Christel, Klaus-Peter Siemssen & Hugo Göldner.
“For CDLX this transaction helps to fulfill the ambition of applying ‘Radikale Einfachkeit’ to large German companies and international A-brands. The whole team is excited to further intensify our existing co-operation with the German and European Osudio team” - Hugo Goldner, co-founder states.
“We have gained our position on the forefront of e-business in both technology and UX in the markets outside Germany This intensified co-operation allows us to serve our German customers in their mother tongue and apply CDLX’ award winning approach and high design standards. We look forward to work together on our great customers and establish even stronger relations with our Amsterdam based strategy and UX/design team” - Stefan Herold, Managing Director Osudio DACH.
Osudio is part of the SQLI group and one of Europe’s largest and most experienced e-business specialists with 10 offices in 7 countries. Having worked in e-business since the 90’s we understand what works, what doesn’t and what drives growth. Many of our national and international clients are market leaders. Our goal is to help them evolve their business model so they can excel in every market or channel.
CDLX/CODELUXE is a Berlin based design agency. Since 2005 CDLX has created award winning Graphic and Interactive Design for clients in industry, commerce, art & culture. With a deep understanding of the matter, we create digital products and services, focused, sense driven and radically simple.
Osudio Deutschland GmbH
D - 44536 Lünen