Like a good salesperson in a physical store, Zoovu will ask every customer just the right questions at the right moment that will determine which products are best suited for him or her. Zoovu offers a conversational experience that cannot be accomplished by just showing a list of filters.
Zoovu makes it easy to create a natural flow of questions and answers like a good salesperson would do in the store. You can translate technical features into customer benefits and add additional explanations. You may show the customer in what way each choice will impact the price or usability of the resulting products. And the customer can always change any input to see how this affects the final result, enabling him to select the best fit effortlessly and with confidence.
93% of all online experiences start with a search and 75% of consumers leave the site if they get undesirable results.
Our client Miele implemented this functionality within their site to guide customers in their best fitting product search. This implementation resulted in a +48% increase in Avg. Order Value.
Different customers have different needs, different expertise levels and different search preferences. Some people like to browse while others prefer to search, but there is another group that likes to be advised in a more natural way. If you have to make a choice from an assortment of say, 100 matrasses, or washing machines or USB hubs with no prior knowledge this can be a challenge. Traditional search filters can help you to break down the results, but what if you are unfamiliar with the attributes are have a hard time selecting which of the options are best for you? In this situation a digital assistant like Zoovu will support you in making the best selection quickly and comfortably.
The backoffice users will like the easy way to configure and improve the experience. Often it is hard to define the perfect sales flow from scratch. Online behavior may be different from offline and what works for one type of customer may not work for another. Therefore, it is crucial to have a tool that enables you to:
In other words; a digital assistant solution will make you flexible and will stimulate you to learn and improve in a way that would be impossible (or extremely slow and expensive) by hardcoding a solution in your existing shop. Read more about Digital Assistant here.
Sarah Assous, CMO Zoovu
Delivering exceptional ecommerce experiences for leading brands.
At Osudio we craft digital experiences that define the success of great brands. Our vision is to create a diverse world filled with authenticity. To craft digital experiences that people love and that make great brands shine (again).
Digital is in our DNA. We started with designing and building websites in the 90’s. Over the years, we grew into a full service digital agency, while never losing our focus on e-business. Since 2017, we are part of the SQLI group.
Our Zoovu capabilities are delivered from our offices in: Amsterdam, Berlin, Copenhagen, Dortmund, Diepenbeek, Eindhoven, Valencia.
Get in touch to discuss how we can drive your digital success.
Guide your customers to the perfect product. Creating Digital Experiences that make the competitive difference within the customer journey.
Discover how Osudio's 20+ years of experience in e-commerce can help you drive your e-commerce success, as with clients such as Carlsberg, Miele, G-Star and BYK.