Business & UX Design
In today’s digital economy, customers have dramatically higher expectations when it comes to brand experience. They demand personalized services, more options, higher service, and seamless consistency across multiple channels. Customers expect brands to truly understand and connect with them. It’s time for businesses to answers to the voice of the customer. You need an organization that’s able to support this and that’s able to adapt fast.
- Current State Analysis
- Customer Journeys
- Touch Point Strategy
- Brand Intake
- Visual Design
- UX Research
- Digital Value Proposition
- Buyer Personas
After your digital strategy has been defined, we do an intake to translate this into an actionable plan and requirements. To get there, we analyse your market, processes, data and architecture.
How do your customers behave across your digital channels? What are they looking for in terms of information, emotion and confirmation? Mapping the customer journey helps you to identify which customer needs you have to address to optimize the customer experience.
We help you to determine what each touch point in the digital channel is doing or should be doing. The variety of channels customers use today requires a strategy for every touchpoint. Identify opportunities at specific moments and channels to turn your customers into loyal customers.
You share insights about values that define your brand’s aesthetics. We can help you to translate your brand values to the digital domain.
We help you to provide a consistent brand experience across all your channels.
User research helps to understand user behavior, needs, and motivations through observations (e.g. user testing, analytics) and guide your design decisions. UX research is valuable throughout all customer journey stages and the product development cycle, as it brings insights that help to focus on what users want.
Which of your customer's pains do you solve? Which gains do you create for them? What value do you add? We plot these answers in a value proposition canvas.
Do you know who your customers are? What keeps them up at night? Why do they buy your products or services? This model summarizes and communicates insights that form the foundation of your customer journeys.