A successful digital business starts with a clear digital strategy. What does the market look like and how is it evolving? What is the role we want to play in that market? Why would customers do business with me? How am I going to realize my ambitions?
How am I going to make money?
What am I going to sell and against which price?
How will I make sure the customer likes doing business with me?
How will I attract and retain the relevant audience?
What will logistics and fulfilment look like?
How should my (solution) architecture look like or change?
Which roles do I need, where do I find the people and how do I organize?
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