The Digital Purchase Journey
April 3, 2018
By Victor Terpstra
How product information can dramatically alter the customer’s buying experience and power sales in retail? Only a few years ago, when we wanted to buy something, we’d consult brochures and catalogs or look for a knowledgeable salesperson. Now, the way we buy has changed beyond recognition. And it keeps being reinvented.
First we went online.
The internet was a revolution in transparency. With a few clicks, we now compare retailers, prices, products, and features. We do our own research and have become super smart about what to buy, who to buy from, and how much to pay.
Then things got social.
Today, we’re routinely seeking other people’s opinions on products we’re excited about. We take pictures, we review and rate and publicly share our feelings, advice, photos, and videos about everything from hotels to toothpaste.
Today, we’re mobile.
Now all that information and all those social recommendations are in our pockets. And shopping has once again transformed.
The power is in your customers’ hands.
Put these trends together and you’ve got a completely new – and enormously demanding – consumer. The way we sell has got to change, too.
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Osudio is part of the SQLI group and one of Europe’s largest and most experienced e-business specialists. Having worked in e-business since the 90’s we understand what works, what doesn’t and what drives growth. Many of our national and international clients are market leaders. Our goal is to make our B2B and B2C clients successful in an ever-changing digital world, by combining the best of design and technology.