WHITEPAPER

The Digital Purchase Journey

April 3, 2018
By Victor Terpstra

The internet was a revolution in transparency. With a few clicks, we now compare retailers, prices, products, and features. We do our own research and have become super smart about what to buy, who to buy from, and how much to pay.

Today, we’re routinely seeking other people’s opinions on products we’re excited about. We take pictures, we review and rate and publicly share our feelings, advice, photos, and videos about everything from hotels to toothpaste.

Now all that information and all those social recommendations are in our pockets. And shopping has once again transformed.

Put these trends together and you’ve got a completely new – and enormously demanding – consumer. The way we sell has got to change, too.

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Osudio is part of the SQLI group and one of Europe’s largest and most experienced e-business specialists. Having worked in e-business since the 90’s we understand what works, what doesn’t and what drives growth. Many of our national and international clients are market leaders. Our goal is to make our B2B and B2C clients successful in an ever-changing digital world, by combining the best of design and technology.