The Rise of the B2B Customer Experience Imperative
The digitisation of B2B is inevitable.
Forrester estimates that B2B e-commerce will reach $1.2 trillion and account for 13.1% of all B2B sales in the US by 2021. B2B companies across all industries are facing the ultimate customer ultimatum: make B2B shopping as easy as B2C or we’ll find someone else who will. The good news is that, for the companies willing to embrace digital there is an incredible opportunity to leap ahead of competition.
In this whitepaper, we sat down with leading industry partners to discuss:
✔ How B2B companies are seeing success with digital
✔ How to foster a company-wide adoption of digital strategies
✔ The 4 steps to take now to win in B2B digital customer experience