Translating to Omnichannel Part 1
September 4, 2018
By Victor Terpstra
Why is Omnichannel so high on the agenda of many CEO’s? How will it impact my market? What will it cost? Going Omnichannel impacts almost every part of your company. Failing to address the forces that drive Omnichannel will seriously impact your business and may even bring the end of corporate existence. For a CEO, the challenge is to identify and anticipate what lies ahead: a more demanding consumer, new channels, more competition and continuous innovation.
Maintaining only an ecommerce channel does not suffice anymore to stay in the game. This whitepaper helps you in asking the right questions to translate your business into Omnichannel. Omnichannel is not the next buzzing marketing word. Omnichannel is a needed and proven business model that increases customer experience and aims your company towards the future. The biggest challenge for companies right now? To handle the rapidly changing customer behavior.
This whitepaper will teach you:
- Why Omnichannel is so high on the agenda of CEO's
- 5 misconceptions on Omnichannel
- How Omnichannel impacts markets
Download now the first part of our omnichannel whitepaper serie and enjoy the read!
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About Osudio & Commercetools
Osudio and Commercetools offer businesses complete, integrated solutions combining long lasting experience in e-business with future ready technology. Benefits of the approach include increased relevancy for end-users, shorter time to market and elimination of IT issues usually associated with omnichannel projects.