Translating to Omnichannel Part 2
September 5, 2018
By Victor Terpstra
Once you realize the impact of technology and see the unavoidable disruption coming in your market, you’ll want to get started immediately. But your CFO will halt you there: what will it cost? What is the ROI on Omnichannel? How will we pay for building those new channels and integrating our processes?
The customer nowadays expects your company to be present at the channels and devices where he or she is present, to know exactly who he is and to offer relevant information and products. Failing to offer a meaningful and valuable customer experience, is failing to differentiate. A big part of the customer experience is the ongoing interaction between company and customer. Engagement drives loyalty, and loyalty drives business. A study by Peoplemetrics showed 13% higher revenue growth at companies with a higher customer engagement. Forrester even reported 17% higher revenue growth in their study Customer Experience Drives Revenue Growth 2016.
This whitepaper will teach you:
- How to build a strong business case for Omnichannel
- If your company is ready for omnichannel
- What Omnichannel pitfalls to avoid
- The 9 most common reasons why omnichannel fails
Download now the second part of our omnichannel whitepaper serie and enjoy the read!
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About Osudio & Commercetools
Osudio and Commercetools offer businesses complete, integrated solutions combining long lasting experience in e-business with future ready technology. Benefits of the approach include increased relevancy for end-users, shorter time to market and elimination of IT issues usually associated with omnichannel projects.