Validate your hypothesis
August 29, 2018
By Frans Stijnman
In all markets and industries across the world, disruption is resetting the playing field. Companies that want to stay in business need to adapt to change and implement innovation at their core. But what we find however at most companies, is that business leaders have no idea where or even how to start. Mesmerized by the speed of it all, companies either cling on to their proven businesses or put all their stakes on a complete new and very risky venture.
We started by providing a solid strategy for innovation-driven growth with the Three Horizons Model by McKinsey and explained the importance of timing. To ensure rapid innovation, we’ll now cover practical tools as The Lean Startup Methodology that help you to validate your hypothesis quickly and determine which ventures to pursue and when to pivot. Underlying your innovative success is creating clear customer value and revenue, which we’ll do using the Business Model Canvas in the third paper. With these insights and practises, you‘ll be able to implement innovation securely in your organization to that you’ll always be ready for the future.
This whitepaper will teach you:
- Methodologies and tools that help you validate your ideas and assumptions
- How to put the Lean Start up principles to practice
- How to structure your company for change
With a series of three Innovation whitepapers we aim to provide you with a logical framework, tools and clear examples to help you innovate successfully. Download now the second part of the serie and enjoy the read!
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Osudio is part of the SQLI group and one of Europe’s largest and most experienced e-business specialists. Having worked in e-business since the 90’s we understand what works, what doesn’t and what drives growth. Many of our national and international clients are market leaders. Our goal is to make our B2B and B2C clients successful in an ever-changing digital world, by combining the best of design and technology.