Mobile online purchasing keeps growing and customer expectations keep rising, challenging B2B and B2C companies in all industries. By 2020, customer experience will be the leading brand differentiator and more important than product and price. Today, quality product information is crucial in creating online success.
It's the vision of going omnichannel and offering rich digital and offline experiences that starts most companies to look at their product data first. The choice for a PIM (Product Information Management) is a logical one because it improves data quality which in turn positively impact revenue, reduces times to market, decreases costs and enhances customer experience. PIM has serious impact on your organization.
We see many companies struggling to implement PIM successfully. Therefore, we produced "How to implement PIM". This whitepaper will teach you: